Career Search Analysis

Love Your Career Again

connect who you are to meaningful work you love

Schedule Your Career Search Analysis

Are You Frustrated & Tired in the Career You're Supposed to Love?

When you started your career you felt sparked full of passion, purpose and energy.
You did all the right things and followed all the right steps. But along the way something went wrong, and your career no longer feels like the vision you had when you started. It no longer feels like YOU.

So now you're stuck. You long to get that spark back - to feel connected, aligned & energized again. But you’re tired, frustrated and keep spinning your wheels trying to pinpoint exactly what's wrong: it the overall focus of your career? it your position, the tasks you do day-to-day? it your specific company? Corporate culture? Industry? it the people you work with, your team, your boss?

... or is it your work environment - where, when & how you work?

 You just don't know. And until you do, you won't be able to fix it and get that spark back. That feeling of purpose, flow, alignment and energy that makes all the difference. 

It is Possible to Love Your Career Again

by connecting who you are to everything you do


the career coaching program that will help you decode your career discontent, get your spark back, and find (and land!) your ideal job. It is possible, and I can't wait to meet you and get started. 

Book Your Career Analysis Session

It's Time to Get Your Spark Back...  

When you're frustrated & tired in a career you've invested so much time and energy in, it can be scary to dig deep and really evaluate what's wrong. What if you find out marketing is not really for you? What if you have to start over at ground zero? 

I'm here to tell you that moving from a job that drains you to one that feels energizing and fulfilling usually just requires a few small - but very important tweaks. And it almost never means starting over from scratch. 

You likely have many skills and talents that are immediately applicable to multiple career paths. And it is possible to apply your existing skills to a completely new career direction without sacrificing salary.

As a 20 year marketing professional & former recruiter turned master certified coach & Certified Sparketype Advisor, I can help you get in touch with the types of work that really light you up (along with what drains you) - so you can finally find your ideal career direction.

Then I can support you in creating the career dossier (resume, cover letter, and LinkedIn profile) that markets you as the ideal candidate for your new dream job, and coach you through the entire job search, application and interview process (providing insider tips on what hiring managers are really looking for along the way).  

Ready to get started? Below is a three step roadmap to move from career discontent to finally doing work you love. Depending on where you're at in your career right now, we'll work through all or some of the following steps:

The Spark Your Career Process

Step 1: Get Your Career Spark Back

Decode Your Career Discontent

The Spark Your Career Roadmap is a map of transition from your current career discontent to meaningful work that makes you feel sparked and alive. Why did you choose marketing as a career in the first place? What were you expecting to be doing, thinking and feeling vs. your reality today? We'll explore where you're at in your career right now, and identify the gaps between your reality today and your ideal career. 

Get Your Spark Back!

When you've lost the spark in your career, it's often because something about your work simply doesn't quite match who you are & how you naturally work best. And that's where your Sparketype comes in. Your Sparketype is the imprint for the work that makes you feel most alive. Really understanding your Sparketype is one of the best ways to help you make career decisions that make you feel the most energized & fulfilled - and the least drained & uninspired.

Create Your Sparked Career Canvas

Your Sparked Canvas is a one-page, visual profile that builds on your Sparketype to include other important preferences and actionable values. This is a powerful day-to-day and big picture decision-making tool that will help you to make better choices leading to more aligned, purposeful outcomes both in this program - and as you move forward in your career. 

Step 2: Identify Your Ideal Sparked Job

Sparked Career Review

Now it's time to review your career through the lens of your Sparketype & Sparked Canvas to see where you're aligned or need to make some changes. We'll look at:

  • Your career path
  • Your job & day-to-day tasks
  • Your industry and company
  • Your work environment, the people, and corporate culture
  • Your work structure, your day-to-day schedule + the tools & technology you use
  • Where you work - the city, location and workspace
Get Sparked Action Plan

Now it's time to put an action plan together to support you in moving closer to your ideal career. This may include using your Sparked Canvas to make key career decisions in one or more of these areas:

  • Making small changes to feel more sparked in your current work
  • Identifying a position change in your current organization
  • Exploring similar work in a new organization
  • Transitioning to a completely new career path 
  • Working for yourself
Your Ideal Sparked Job

Now it's time to take action in the real world. You'll research, and explore the types of work, companies and industries in the real world that match your Sparked Canvas, and choose a job description that makes you feel energized and inspired! You'll also identify any gaps between where you are now and your ideal career, and create a plan to close those gaps. 

This is also the time to "test out" your new career in low risk ways to make sure it's the right fit.

 Step 3: Sparked Job Search

Create Your Sparked Career Dossier

With your Sparked Job description in hand, it's time to create your career stories, and customize your resume, cover letter, LinkedIn profile, and online personal brand to make sure everything matches your Ideal Sparked job. And you don't have to do it alone, we provide expert resume & writing support every step of the way.

Sparked Job Search

With your updated Career Dossier, you're ready to start networking, connecting with recruiters, and finding and applying for jobs that match your Ideal Career Profile. You'll create and practice your main career story for networking, and we'll be here to support you in finding and applying to ideal jobs that match your Sparked Canvas, along with updating your resume and cover letter. 

Sparked Interviewing

Learn how to use your stories and improv (yes improv!) to connect with hiring managers, nail your interviews, get that job offer, and gently (but effectively) negotiate for the salary, benefits & other perks that match your ideal job profile. Together, we'll rehearse all those important interview questions, so you go in feeling confident & in-charge.

Next Step? Schedule a Career Search Analysis: 

The best way to get started is to schedule a personal job search analysis. In this 60 minute session, you'll get clear on where you're at right now in your job search, your career goals, expectations, and preferences, and put together a next steps action plan.  

Book Your Career Search Analysis Now



Nicole Career Coach Vancouver

The key to loving what you do is aligning every aspect of your career with who you are & how you naturally work best.


I'm a Certified Sparketypes Advisor, Master Certified Coach, & Master Certified Marketing Consultant.  I combine my 20 years of experience in marketing, recruiting, career development, interviewing and resume writing to help passionate professionals like you finally do WHAT you love in a WAY you love – by aligning every aspect of your career and work around who you are & how you naturally work best.  

I know because I’ve spent my 20 year marketing & recruiting career searching for ways to “fix” my work by connecting who I am to everything I do – whether it was my marketing job, consulting business, or coaching career.

Plus, I've helped worked with hundreds of passionate professionals, coaches, consultants and solopreneurs spark their work through my own programs and as a coach instructor for Martha Beck's Wayfinder Coach Training and Bev Barnes' Soul's Calling Coach Training. 

Like you, I've been frustrated & disillusioned in my marketing career. After years of training in career development, coaching, personality psychology, and Sparketypes - what I’ve learned is that the key to loving what you do is aligning every aspect of your career with who you are & how you naturally work best. 

Why? Because when you connect who you are to your career you’re passionate, inspired, motivated and more likely to wake up curious about the day ahead, come home feeling fulfilled, and have energy and focus for the other important areas of your life. 

On the other hand, when you design your career based on what you think other people want, financial success alone, or how you think you “should” work, every day can seem like a meaningless struggle, you wake up tired and dreading the day ahead, and come home tired, which impacts every area of your life.

I wish I knew then what I know now - so I wouldn't have wasted one more day in a job that felt draining and meaningless. But now I know doing work that feels energizing and fulfilling is possible, and that's what I want for you too!

Today, I call myself a career alignment coach. I combine all of my experience and expertise in marketing, recruiting, career development, interviewing and resume writing to help other frustrated professionals make those small but important tweaks to align who they are with work they love - and then teach them the tools to go out and get that dream job! 

Flowers in Chania

"First day at my new workplace today! Feels great. Thanks for all of your coaching and encouragement!

Miranda Myles

"Thanks for all the support with my resume & the interview process. I finally have a marketing position where they really appreciate my relationship & project management skills." 


How Will We Work Together?


We'll begin with a 60 minute free Career Search Analysis Session, where you will get more clear on where you're at now in your career, where you want to be (if you know!), and any concerns or challenges you're facing in your job search right now. Book your free session now.

After this session, I'll be able to let you know which Spark Your Career option is best for you. This might include: 

  • One of our set programs: Sparked Career Direction, Sparked Job Search or Spark Your Career
  • Sparketypes or Personality Style session to help you identify the work that lights you up - and the work that depletes you.
  • Coaching only to work through specific issues or goals (such as identifying your ideal job, job search, or interviewing) 
  • Job search support, including career dossier review and creation (resume, cover letter, LinkedIn profile and online personal branding review & updating)

I'll follow up with a recommendation on how we can best work together, and a link to sign-up. All of my coaching calls are over Zoom (I work with clients locally in Vancouver & all over the world), and for our initial work together we will likely meet either weekly or bi-weekly. In between sessions, you get unlimited email support. 

Book Your Career Analysis Session Now

Is Spark Your Career Right for You?


We specialize in working with passionate marketing (and related) professionals who need to feel energized, inspired and fulfilled in their work or they suffer. 

You may have lost your career spark, but don't know why or how to get it back. If this is you, we can support you in decoding your career discontent, getting your spark back, and identifying either small tweaks (or big changes) to work that make you feel alive. 

We also work with marketing professionals who already know they want to make a transition, maybe even know what their dream job already is - but don't know how to go about making this new dream job a reality. If this is you, we can help you identify any gaps between where you are now and your ideal job, create a career dossier (resume, cover letter & LinkedIn profile) that will help you get that interview, and coach you through the interview and job negotiation process.

Not a marketing professional? No worries. If anything about our approach resonates with you, then you're in the right place. We've helped clients land jobs as Coroners, Chief Administrative Officers, and Emergency Management Coordinators, just to name a few. 


Get Started with a Career Search Analysis

Spark Your Career Programs:

Book a free call to talk to us about one of our programs below, or to create a program just for you and your unique career needs:

Sparked Career Direction

Are you frustrated & tired in your career and not sure what your ideal next steps should be? Then this program is for you:

  • Sparketype review
  • Sparked Canvas
  • Ideal Career Profile
  • 4 weekly 60 minute coaching sessions
  • Unlimited email support between sessions

You'll leave knowing the type of work that makes you feel the most alive  and they type of work that drains you, and have an Ideal Career Profile that you can use as a decision making tool as you move forward. 

Sparked Job Search

Do you have a general idea of your ideal job direction, but need help getting recruiters to notice your resume and landing those interviews? Then this package is for you:

  • Initial 90 minute meeting to review your current resume and ideal job description
  • Three additional 60 minute coaching sessions
  • Resume Review & Updating
  • Cover Letter Writing
  • LinkedIn Profile Review & Updating
  • Online Personal Branding Review
  • Best practices coaching around job search, interviewing & negotiation
  • Unlimited email support for our four weeks together (optional additional coaching sessions available)


Spark Your Career
Full Program

Going through a career transition and know for sure that you want to change jobs - but aren't sure what that looks like? Then this program is for you:

  • Everything in the Sparked Career Direction & Sparked Job Search programs
  • An initial 90 minute coaching session, and 7 additional weekly 60 minute coaching sessions
  • Sparketypes review, Sparked Canvas & Ideal Career Profile
  • Career Dossier creation (resume, cover letter, LinkedIn profile)
  • Best practices coaching around job search, interviewing & negotiation
  • Unlimited email support for our 8 weeks together (optional additional coaching sessions available)
Get Started With a Free Career Search Analysis


Here are some of our most frequently asked questions about career coaching, our approach and our services.

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Your Sparketype is the unique imprint for the work that makes you feel most alive. Take the Sparketype Assessment & get weekly insights on how to use your Sparketype to love your career again.

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