Love Your Business Quick Start
a guide to your first year after training as a new life coach
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You've Finished Life Coach Training. Now What?
Traditional advice is to choose a profitable niche, set up an online business, and start marketing, marketing, marketing!
But what if you don't know what your niche is yet?
What if you don't feel confident & competent in your coaching?
What if you don't even KNOW yet if you even like business & marketing or WANT to be an entrepreneur?
What if you need time and experience to figure all this out?
Does this sound like you?
You’ve finished your coach training program & are excited to share your important work with the world....
But then you go to set up your website & it’s hard to get the messaging right. When people ask who you work with & how you help them, you realize you can’t give them a clear answer. And when you think about marketing, you don’t know where to start - because you have no idea who you’re marketing to or what you’re offering.
So now you’re stuck. You realize there's is a lot more you need to know about yourself & your business before you can launch that website & start talking about your business. But how do you get that clarity when you’re just starting out?
You "choose" a niche & sign up for that online marketing funnel system program everyone's taking, right? WRONG.
Wait... What? But that's what everyone is saying I should do, especially if I want to really get going, ramp up my business & get to that six figure mark. Well, that advice might work for some other new coaches, but it doesn't work for you. Not when you're a PURPOSE-DRIVEN life coach.
So How Do You Know if You're a Purpose-Driven Life Coach?
Not everyone is the same. People have different personality styles, and different ways they are motivated. And this includes new life coaches.
Some coaches are mainly motivated by freedom to work however and wherever they want, escaping the corporate grind, having a certain lifestyle, or making money & having their own business. This doesn't mean these coaches don't ALSO want to do something that is meaningful and makes an impact. It just means that it's not their PRIMARY motivation.
And this is an important distinction. Why? Because these coaches don't have to be completely aligned with their purpose & soul's niche in order to build a business they love. Because purpose is not their primary motivator, they can choose a niche, be slightly off and still forge ahead.
But if purpose & meaning is your main motivator, this does not work. You need to do personally meaningful work or you suffer.
And in order for your work to feel personally meaningful it has to be 100% aligned with your authentic self and your soul's purpose.
This means you can't just choose any niche - you need to find your Soul's Niche - the niche that's aligned with your purpose & genius.
This also means there's no point in investing time & money in creating that bigger website, outlining the perfect program, crafting eloquent copy, or building that online marketing funnel right now.
Why? Because you're not yet clear on your Soul's Niche. And this means you're likely to invest all of that time and money into creating a business and marketing system around the wrong niche for you.
And when you're a purpose-driven life coach, if anything about your niche or business feels unaligned or not authentic for who you are - you simply won't do anything. No marketing. No business building. Nothing.
You'll have this amazing looking website and elaborate funnel in place and ready to go. But you won't tell anyone about your website, you won't activate the funnel, you won't even write and share a blog post. Everything you've invested so much time and money creating will just sit there. And you'll think there's something wrong with you.
After all, other coaches in your marketing program are doing stuff, moving ahead, getting the word out. So what's wrong with you?
I'm here to tell you there's NOTHING wrong with you. You're simply motivated in a different way than these other coaches. And this means you need a different type of program for your first year of business after life coach training.
And I created The Love Your Business Quick Start for Life Coaches just for you.
Hi! I'm Nicole Croizier - Master Soul's Calling Coach & Facilitator, Certified Equus Coach, Master Certified Marketing Consultant, Coach Trainer, Personality Psychology Specialist, and purpose-driven life coach just like you.
I specialize in helping purpose-driven coaches & Empathic Entrepreneurs™ like you finally do WHAT you love in a WAY you love – by aligning every aspect of your work, business & marketing around who you are, your Soul's Niche, & how you naturally work best.
Just like you, I need to do personally meaningful work or I suffer. And this means I need to be really clear on my Soul's Niche and have everything about my business & marketing feel aligned and authentic for who I am.
And that's why even though I was a corporate marketing executive & small business marketing consultant for more than 20 years, even though I've helped countless coaches & consultants market their businesses - I won't market my own business unless it feels completely aligned with my Soul's Niche.
When my business isn't aligned with my Soul's Niche, everything feels hard, heavy, and meaningless. Even though I know exactly WHAT to do when it comes to marketing - I have no motivation, and marketing a business that's unaligned feels pointless - so I'll do nothing. And no amount of willpower or "pushing through" makes a difference.
But when my business is aligned with my Soul's Niche, marketing suddenly becomes easy. I feel purposeful, and believe that my people need what I have to offer - that it will make a difference. So I can't help but share my message, tell people what I do, market my business.
And that's why I created The Love Your Business Quick Start for Life Coaches. Because I know what it feels like to suffer when you know for sure that you have a purpose, you know for sure that you're here to share that purpose and make an impact on your people, on the world - but you you're not quite clear on what that is, and you're not doing your personally meaningful work.
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A Roadmap for Your First Year of Business as a New Coach
Specifically designed for purpose-driven new life coaches
The Love Your Business Quick Start is a roadmap to your first year of business as a new purpose-driven life coach.
Unlike most marketing and business programs for life coaches that are designed around choosing a profitable niche, setting up complex online systems, and nabbing as many clients as possible so you can reach six figures in your first year of coaching, The Business Quick Start for Life Coaches takes a different approach.
The Love Your Business Quick Start assumes that your main goal as a new life coach is to uncover your purpose and create an aligned and authentic business you love around your unique genius and Soul's Niche.
But as a new coach, it's nearly impossible to "figure out" your Soul's Niche right now - because you simply don't have enough experience & information yet:
- You haven't coached enough people yet, so how can you know who you love coaching, and which topics you love coaching around?
- Plus, you've just finished your training program and still need time to hone your craft as a coach, so you feel competent and confident.
Similarly, it's nearly impossible to create an aligned & authentic business you love - when you haven't run a business before and have little to no experience in business & marketing. How can you know right now which parts of business & marketing are aligned and authentic for who you are - and which parts make you want to run screaming for the hills?
You can't! Because you don't have enough experience and information yet.
And that's what the Love Your Business Quick Start is all about.
This course outlines exactly what you need to do in order to hone your craft and get that experience and information you need to create an aligned business you love around your Soul's Niche:
- Make your "best guess" for now around a Starter Niche
- Begin a practice of exploring who you are, connecting to your inner guidance, really seeing your unique gifts & genius, and defining success for who YOU are - vs. what everyone else wants for you.
- Get just the absolute business & marketing basics in place (with as minimal of a time & money investment as possible) so you can start taking some action and gathering information
- Start coaching more people around your starter niche so you can:
- Hone your coaching craft & gain more competence & confidence
- Gather information around what you love & don't love doing, and who you love and don't love coaching.
- Learn if there are other elements of your background or genius that you want to combine with your coaching (such as consulting, teaching, or guiding)
- Try out being an entrepreneur, running a business, and marketing - so you know which parts of business and marketing feel authentic and match your unique genius.
- Test and tweak everything over a period of time so you get closer and closer to your Soul's Niche, and learn more and more about how to align who you are with your business & marketing.
My goal for you, is that by the end of this course you will:
- Feel more competent & confident in your coaching craft, and know exactly how you want to be a coach - or combine your coaching skills with other modalities.
- Better understand who you are, including your gifts, genius, unique way of working, and definition of success.
- Have the information you need to really define your Soul's Niche - the niche that's connected to your purpose & unique genius.
- Know what it means to run a business as a life coach, and be clear on what feels authentic and aligned for you around business and marketing.
- Ultimately know whether running a business & being an entrepreneur is really for you at all before investing a lot of money - or whether you want to use your genius & coaching skills in another way.
- If you do decide a life coaching business is for you - you'll be ready to create that coaching program, set up a bigger business foundation, and try out more advanced marketing techniques - and feel motivated to tell people what you do and market your business.
This isn't the course for you if you're looking to make $100K in your first year as a coach. This is the course for you if you really want to finally know exactly how you want to be a coach, get the information you need to finally connect to your Soul's Niche, and know how to align your business and marketing around your unique genius (or if you really want to run a business at all!).
How The Love Your Business Quick Start Works
The Soul Success Path for Life Coaches. Eight Core Training Modules. One Year Love Your Business Test & Tweak Plan
The Love Your Business Quick Start is a self-directed eight module online course, divided into three main sections:
1. Understanding the Big Picture & Setting Expectations:
- Module 1: Your Soul's Calling Roadmap as a New Life Coach
- Module 2: Know Who You Are & What You Really Want
2. Setting Up Your Super-Simple Business Basics:
- Module 3: Define Your Starter Niche
- Module 4: Craft Your Basic Copy
- Module 5: Set Up Your Basic Coaching Tools
- Module 6: Find Your First Clients
- Module 7: Create Your First Simple Marketing Plan
Section 3: Your One Year Test & Tweak Plan
- Module 8: Take Action, Test & Tweak!
Here's how it works:
This course is designed to get you up, running and taking action as quickly as possible - so you start getting more experience and gathering the important information you need to make key decisions to get closer and closer to your Soul's Niche and an aligned coaching practice you love.
Ideally, you'll work through Modules 1 through 7 over your first two months - and spend the rest of the year on Module 8 - Taking Action, Testing & Tweaking! You'll receive a 12 month Test & Tweak guide where you'll track and record your insights and tweaks for everything you do.
You'll get access to all eight modules at once, and can work through them at any pace you want, and refer back to certain modules as needed.
However, it's important to remember that this course is designed to help you start gathering more information so you can make key decisions. It's designed to help you moved past perfectionism and staying in your head - and get you out into the real world as quickly as possible.
This means that if you take more than two months to complete Modules 1 through 7 - you MAY be stuck in perfectionist mode - and might need to just make some quick decisions and start moving forward. Remember, this course is DESIGNED for you to test, tweak and CHANGE - so you don't have to worry about making the perfect decision right away.
Your Course Modules & Curriculum
Module 1: Your Soul's Calling Roadmap as a New Life Coach
As a purpose & meaning driven life coach, you want to create a practice that feeds your soul & really makes a difference. But it's so easy to get sidetracked by old patterns around career, work, money and success. Especially when everyone is telling you that you should be able to make 100K in your first year as a coach!
In this module, we'll explore where you're at on the Soul's Calling Roadmap right now - and what that means in terms of your next steps as a new life coach - and what you REALLY need to do in your first year after life coach training, especially if you want to hone your craft, build your confidence, and put the right building blocks in place to create a sustainable practice you love.
Module 2: Know Who You Are & What You Want
Getting clear on who you are & what you want is the most important first step in business, especially when you're a purpose-driven life coach - but this is a deep process & doesn't happen overnight. In this module:
- You'll take your first steps in getting clear on your unique personality style, gifts, genius & how you're naturally motivated & work best.
- Then, you'll also explore the "why" behind what you do by connecting to your values & the threads of your purpose.
- And finally, you'll start to define success not based on other people's expectations - but for who YOU are.
You'll summarize everything in your Who Are You? workbook - that you'll use as a guide & litmus test through the rest of the course.
Module 3: Define Your Starter Niche
Your ultimate goal as a purpose-driven coach is to define and align everything you do around your Soul's Niche - the niche that is deeply connected to your soul, your purpose, your gifts & your genius. But so many new coaches never take action, and never get their practice out into the world because they're stuck in their heads trying to figure out their Soul's Niche first.
The challenge is that when you're just out of your training program, you likely don't have enough experience or information yet to truly know your Soul's Niche. You need to get out into the real world, work with more clients, and gather that information first - while you track who you love & don't love working with, love & don't love doing.
And that's where your Starter Niche comes in. Your Starter Niche is your best guess for now as to who you might want to work with, and what you might want to offer. In this module, you'll work through exercises to help you make that best guess and begin to take some action in the real world, so you can gather the information you need to get closer and closer to your true Soul's Niche.
Module 4: Craft Your Basic Copy
Once you've made your best guess as to your Starter Niche, you need a way to communicate with them - so they understand that what you have to offer is for them.
In this module, we'll work through exercises & templates to help you get more and more clear on what's important to your starter niche - and then translate everything into the very basic copy you need to communicate with them in person, on your website and in your marketing materials. You'll receive templates & examples to create the copy for your core website pages.
Writing copy is another place many new coaches get stuck. And that's why, similar to making your "best guess" on your starter niche - this module is not about crafting award-winning prose - it's about making sure your messaging is "clear enough" so that your people recognize that they're in the right place - and understand how they can start working with you.
Module 5: Set Up Your Basic Coaching Tools
So many new coaches jump right into complex marketing funnel courses - but skip the basics when it comes to the tools & processes they need in order to actually book client sessions and WORK with clients. So that's what we're going to do in this module! You'll outline your best-fit way to:
- Schedule clients & accept payments
- Run your client sessions
- Have clients contact you
- Give clients more information
You'll also explore whether you need a website presence, and how to set up a simple website that includes just the basics for where you are right now.
Thinking through the client process that best fits you, and then setting up everything ahead of time will give you an added boost of confidence when it comes to finding your first clients - because you'll know exactly what to do!
Module 6: Find Your First Clients
As a new coach, you are going to find your first clients through connections you already have, and not through marketing to people who don't yet know who you are.
This means that most of the marketing courses for coaches out there, especially courses that teach you an online marketing system, are not ideal for the stage of business you're at right now.
Why? Because they're teaching you how to create a system that will convert cold leads (people who don't yet know you) into paying customers. And this takes a lot of set-up, work, dedication, persistence, patience, and TIME (6 months to a year to start paying off). And you need to be REALLY clear on your longer term niche and services for it to work at all. Which is not where you're at right now if you're considering this course.
That's why in this module, you're going to explore the fastest and easiest way to get your first clients - a way that doesn't require you investing too much time, money and work up front. You'll explore:
- Where your Starter Niche people hang out
- Who in your network might already know (or be!) part of your Starter Niche
- Any groups, organizations & networks you belong to who may include (or refer you to) people in your Starter Niche.
You'll also receive templates so you can create a quick communication plan and start reaching out and finding your first clients immediately!
Module 7: Create Your Simple Marketing Plan
One of the biggest reasons new life coaches never get their important work out into the world - is because they sign up for marketing & business programs right out of training that are far too advanced for their stage of business - and get confused, overwhelmed, and discouraged.
The reality is that most marketing & business programs out there are designed for life coaches who already have clients, feel competent and confident in their coaching, are clear on their niche, and have their business & marketing basics in place.
But when you're right out of training, you likely have NONE of these things in place yet. So it's no wonder you get
In this module, you'll learn what marketing is and how it really works for life coaches, explore different types of coaching business models, and create your first simple marketing plan.
Module 8: Take Action, Test & Tweak!
So now that you're clear "enough" on your Starter Niche and have your basic copy, coaching tools, and marketing plan in place - it's time to take action and get out in the real world! And remember, that your first year of business is a time to:
- Gain more experience, confidence, competence and clarity around your coaching.
- Get more and more clear on who you love (and don't love) working with, and the services you love (and don't love) offering so you can get closer and closer to your soul's niche.
- Test and tweak communicating, marketing & running your practice so you can get more & more clear on what feels most aligned, authentic & energizing to YOU.
This is also your time to explore what it means to be an Empathic Entrepreneur and how to align your new practice with who you are & how you naturally work best.
Why? Because as a purpose-driven coach, you need to do personally meaningful work that feels authentic & aligned with who you are. And this extends to EVERYTHING you do in your coaching practice - whether it's working with clients, marketing, or running your practice day-to-day.
This is why you can't just "choose" any niche, follow someone else's marketing system that drains you and feels icky, or follow other people's rules around how to be productive, efficient and make money in your business.
You need to define YOUR OWN RULES for everything you do - so you create an aligned practice that you love. And that's exactly what this one year test and tweak plan will help you to do!
You'll receive a Test & Tweak Plan that you can customize for YOU, along with monthly tracking sheets & checklists to help you identify when you're ready to take some important next steps in your business, such as defining your Soul's Niche, outlining your program or service, and creating your bigger website or marketing plan.
Get On The Waitlist Now - We're Launching Soon!
Be the first to know when the doors open - and get access to our lowest launch price:
We'll also send you ongoing email updates - you can unsubscribe at any time.
Frequently Asked Questions
Who Is This Course For?
Who Is This Course NOT For?
What's Included In This Course?
Ready to Love Your Business Again?
Get started with my free Love Your Business guide & audit. You can use this guide to learn more about where in your business you are:
- Authentic and aligned
- Energized & in flow
- Using your unique genius
And you will also see where you might:
- Need to fill in some gaps
- Make some adjustments
- Bring your business back in line with who you are
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